Unlock Deep Audience Understanding
Leverage AI to transform your understanding of digital consumers. Rascasse, our flagship data analytics tool, provides deep insights into your audience, empowering you to make confident, data-driven decisions. By uncovering audience behaviors and interests across multiple platforms, Rascasse helps you refine strategies, enhance engagement, and achieve measurable growth.
Our powerful solutions
What is
Rascasse is a powerful analytics solution that leverages AI to capture and interpret data from your digital audience. Designed for brands and organizations, Rascasse delivers actionable insights into the trends, preferences, and engagement patterns shaping your audience’s journey. By identifying the topics, brands, events, and trends your audience interacts with, It empowers you to build detailed user profiles and uncover new opportunities to grow your revenue.
What do we offer
We provide solutions to your most important challenges
Audience Profile
Rascasse creates rich audience profiles by uncovering psychographics, preferences, and key traits, it can build a detailed persona that reveal what your audience likes and dislikes. This insight enables you to tailor content, identify influencers who resonate, and craft marketing strategies that truly connect.
What do we offer
We provide solutions to your most important challenges
Rascasse creates rich audience profiles by uncovering psychographics, preferences, and key traits, it can build a detailed persona that reveal what your audience likes and dislikes. This insight enables you to tailor content, identify influencers who resonate, and craft marketing strategies that truly connect.
Identify the media channels, influencers, and video games that resonate with your audience, focusing on the content they engage with most. Rascasse pinpoints these connections, helping you tailor strategies that capture attention and deepen audience loyalty.
Forge meaningful and genuine partnerships by leveraging high-quality insights.
Identify co-branding possibilities and gain an understanding of the brands that hold sway over your audience.Drive global growth with data covering nearly every country. Uncover new market opportunities by exploring insights from the national level down to regions, cities, and specific zip codes.
Measure your brand's performance against
competitors or industry best practices to gain valuable insights and drive improvement.Identify the optimal location for launching a new store. Utilize our analyses for precisely targeted OOH activities and advertising.
How does it work?
Rascasse analyzes data across channels such as search engines, social media, e-commerce, knowledge bases, streaming, and event platforms, using AI to uncover audience behavior patterns. This approach provides a unified view of audience drivers. Fully GDPR compliant, Rascasse maintains data privacy through anonymous, aggregated insights, validated by our clients for reliability and impact.
Turning Insights into Action
Helping you use data to achieve measurable, meaningful results.
Reports
Transforming insights into stories that can be applied in the customer context.
Insights visualization
Use of the Rascasse web platform for clear, concise reports.
Organization & Refinement
Enrichment and insights via AI, data corrections, demographic and geographic normalization.
AI treatment
Transformation of data into unstructured data lakes, monitoring of aggregation, categorization and filtering.
Collection
Use of internal crawlers and software, sources including Google, Bing, Meta etc.
Everything begins by understanding your digital audience
Understand your audience more precisely
With Rascasse, you can now better understand the composition of your audiences and create new ones according to your needs and/or results.
Understand the emotional and psychological factors of your audiences
Discover the psychological characteristics and personality traits of your audience to optimize your communication strategy.
Follow the evolution of your digital audience over time
Anticipate the growth of your market share by monitoring the evolution of your search share and identify the traits to be favored over time or between different market segments.
Our different solutions
Analytics (Premium)
Identify and better understand your competitors. Compare the main differences and affinities with your competitors. Locate them and make an in-depth benchmark of your market. Directory & places is included.
Reports
Outil stratégique qui vous permettra de comprendreles tendances et les écarts par rapport aux objectifs fixés. En clair, cela vous aidera à la prise de décision et vous permettra d’ajuster les stratégies en fonction des insights collectés.
Places
Express the behaviors of digital audiences in a geographic repository from zip code to worldwide.
Get your data stored, processed & analysed
Centralize all your data in one platform
Our online platform Rascasse is transforming your vision of digital marketing. More than asking usual questions, we make your digital resonance talk for you. By understanding your digital audience, you will be able to optimize your marketing & communication strategy easier, faster and better.
What do we offer
We provide solutions to your most important challenges
This is the space to introduce the Product section. Showcase the types of products available and underline any important or unique features.
Our Trusted Clients
Reach New
Heights
Audience Profile
Rascasse creates rich audience profiles by uncovering psychographics, preferences, and key traits, it can build a detailed persona that reveal what your audience likes and dislikes. This insight enables you to tailor content, identify influencers who resonate, and craft marketing strategies that truly connect.
Product Name
This is the space to introduce the Product section and showcase the types of products available.
Product Name
This is the space to introduce the Product section and showcase the types of products available.
Product Name
This is the space to introduce the Product section and showcase the types of products available.
Collection
Use of internal crawlers and software, sources including Google, Bing, Meta etc.
AI treatment
Transformation of data into unstructured data lakes, monitoring of aggregation, categorization and filtering.
Organization & Refinement
Enrichment and insights via AI, data corrections, demographic and geographic normalization.
Insights visualization
Use of the Rascasse web platform for clear, concise reports.
Reports
Transforming insights into stories that can be applied in the customer context.
Turning Insights into Action
Helping you use data to achieve measurable, meaningful results.
How does it work?
Rascasse analyzes data across channels such as search engines, social media, e-commerce, knowledge bases, streaming, and event platforms, using AI to uncover audience behavior patterns. This approach provides a unified view of audience drivers. Fully GDPR compliant, Rascasse maintains data privacy through anonymous, aggregated insights, validated by our clients for reliability and impact.